Quality of Earnings · Financial Due Diligence
Thorough, pragmatic Buy-Side Due Diligence that helps you understand the financial story behind the numbers — before you close.

Illustrative — every engagement includes the Appletree Acquisition Scorecard
Quality of Earnings & Financial Due Diligence Projects
Typical Acquisition Size We Specialize In
More Affordable Than Large Regional CPA Firms
CPAs Who Have Bought Businesses Themselves
Why Appletree
100+ Quality of Earnings and Financial Due Diligence engagements — purpose-built for the lower middle market, not corporate M&A.
Real pattern recognition built across more than 100 Quality of Earnings and Financial Due Diligence engagements.
Focused on the lower middle market — SBA deals, search funds, and acquisition entrepreneurs at the size that matters to you.
Acquisition buyers across the country rely on Appletree for independent Buy-Side Due Diligence.
Our CPAs have personally bought businesses — we know what buyers actually need, not just what looks good on paper.
Practical, buyer-focused findings — not dense technical reports that need a second interpreter.
Institutional-quality QOE Analysis at a fee that fits real acquisition budgets — typically well below large regional CPA firms.
Generic, templated reports
Built for large corporate transactions
Higher fees, less accessible
Limited real acquisition experience
Technical reports that are hard to interpret
100+ Quality of Earnings & Financial Due Diligence engagements
Designed for $1M–$15M acquisitions
CPAs who have personally acquired businesses
Clear, actionable reports you can actually use
Typically 20–50% more affordable than large regional firms
Education
A Quality of Earnings Report — also called a QOE Report or Financial Due Diligence analysis — helps buyers understand whether a company's reported earnings reflect its true operating performance before completing an acquisition.
In short, it answers one question: are the numbers real — and are they sustainable?
A thorough Quality of Earnings Analysis gives buyers, lenders, and investors the clarity to close with confidence — or walk away before a costly mistake.
Is revenue recurring, reliable, and accurately reported?
Which add-backs and normalizations are legitimate?
What capital is actually needed to run the business?
Is the business generating real, consistent free cash flow?
Concentration risk and single-customer dependency.
Is the business growing, stable, or declining — and why?
Liabilities or obligations that should reduce the purchase price.
Sample Report
Our Quality of Earnings Reports are built to be clear, actionable, and buyer-ready — not dense with accounting jargon. Every engagement includes our proprietary Acquisition Scorecard: a plain-English summary of exactly what we found and what it means for your decision.

Who We Help
Appletree's Quality of Earnings and Financial Due Diligence work is built for buyers across the lower middle market.
Search Funds
SBA Buyers
Acquisition Entrepreneurs
Private Equity
Independent Sponsors
Strategic Buyers
Business Buyers
Lenders & Investors
Appletree specializes in acquisitions with a purchase price typically between $1M and $15M — the sweet spot for search funds, SBA buyers, and acquisition entrepreneurs nationwide.
Our Process
A clear, defined process from first call to final report — you'll always know exactly where things stand.
We learn about your acquisition, deal timeline, and what you need from the engagement.
We send a structured request list to gather the seller's financial records.
Our CPAs dig into revenue, EBITDA, working capital, cash flow, and risk factors.
We deliver your QOE Report and the Appletree Acquisition Scorecard with clear findings.
We walk through the report, answer questions, and give practical recommendations.
Community
Appletree works alongside the most respected communities in small business M&A.
FAQ
A Quality of Earnings Report (QOE Report) is a Financial Due Diligence analysis that examines whether a company's reported earnings accurately reflect its true operating performance. It reviews revenue quality, EBITDA adjustments, working capital, cash flow, and financial risks — helping buyers make informed acquisition decisions.
Financial Due Diligence is the process of independently verifying the financial health of a business before completing an acquisition. It typically includes a Quality of Earnings analysis, working capital review, cash flow assessment, and identification of risks or hidden liabilities.
Appletree's QOE Analysis includes revenue quality, EBITDA adjustments, working capital analysis, cash flow, customer and vendor concentration review, financial trend analysis, debt-like items, a management findings meeting, and our proprietary Acquisition Scorecard.
Typically once you have a signed Letter of Intent (LOI) and are in the due diligence phase. For SBA-financed deals, your lender will often require a formal Financial Due Diligence report before approving the loan.
Most Appletree QOE engagements are completed within 2–4 weeks, depending on business complexity and document availability. Contact us to discuss your specific timeline.
Yes. Buy-Side Due Diligence is our primary focus — we work on behalf of buyers to independently verify a target's financials before closing. We also provide Sell-Side Due Diligence (Sell-Side QOE) to help sellers prepare their financials for buyer scrutiny before going to market.
We specialize in lower middle market acquisitions, typically with a purchase price between $1M and $15M — the sweet spot for search funds, SBA buyers, acquisition entrepreneurs, and independent sponsors. We work with buyers nationwide.
Large CPA firms build QOE reports for corporate M&A — expensive, over-engineered, and built for bigger deals. Appletree specializes in $1M–$15M acquisitions, our CPAs have personally bought businesses, and we're typically 20–50% more affordable than large regional firms.
Whether you're evaluating your first acquisition or adding another business to your portfolio, our team is ready to help you understand the financial story behind the numbers — before you close.